{"id":103704,"date":"2024-09-10T12:25:29","date_gmt":"2024-09-10T10:25:29","guid":{"rendered":"https:\/\/undsgn.com\/uncode\/?post_type=portfolio&#038;p=103704"},"modified":"2024-09-21T16:16:33","modified_gmt":"2024-09-21T14:16:33","slug":"losc","status":"publish","type":"portfolio","link":"https:\/\/www.arthurmillet.com\/index.php\/portfolio\/losc\/","title":{"rendered":"LOSC"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;80&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;7&#8243; bottom_padding=&#8221;7&#8243; back_color=&#8221;color-nhtu&#8221; back_image=&#8221;141149&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;144044&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;620678&#8243;][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_size=&#8221;&#8221; uncode_shortcode_id=&#8221;178497&#8243;][\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;132991&#8243;][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; font_family=&#8221;font-136269&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;824362&#8243;][vc_custom_heading text_size=&#8221;h1&#8243; uncode_shortcode_id=&#8221;884344&#8243;]<\/p>\n<h1 class=\"bheadline scroll-reveal ready is-revealed\">LE PROJET<\/h1>\n<div class=\"bheadline--title-text-stroke\"><\/div>\n<div class=\"ppdesc\">\n<div class=\"ppdesc--top\">\n<div class=\"ppdesc--desc\">\n<div class=\"markup\">\n<p>R\u00e9alisation d&#8217;un film et cr\u00e9ation d\u2019\u00e9l\u00e9ments de motion design pour la nouvelle identit\u00e9 du LOSC aux c<em>\u00f4<\/em>t\u00e9s de l&#8217;agence Leroy Tremblot.<\/p>\n<h3><strong>Un club qui porte l\u2019\u00e9tat d\u2019esprit de toute une ville.<\/strong><\/h3>\n<p>Deux figures sont centrales. Deux piliers de l\u2019identit\u00e9 lilloise et symboles des valeurs de t\u00e9nacit\u00e9, de solidarit\u00e9, d\u2019excellence et d\u2019ambition du club. La D\u00e9esse, au c\u0153ur de la Grand\u2019Place de Lille et des chants de supporters, comm\u00e9more la fi\u00e8re r\u00e9silience des Lillois lors du si\u00e8ge de 1792. Le Dogue embl\u00e9matique, symbole d\u2019acharnement, de courage, de solidarit\u00e9 : les Dogues vivent en meute et donneront tout pour elle. Le manifesto donne sa place au \u00ab\u00a0nous\u00a0\u00bb, raconte le LOSC par son \u00e9tat d\u2019esprit, et invite les joueurs, supporters et lillois \u00e0 faire corps.<\/p>\n<h3><strong>Une griffe de caract\u00e8re.<\/strong><\/h3>\n<p>Issue du club, la signature est authentique, actuelle et rythm\u00e9e : FIERS.FORTS.FEROCES. Comme un mantra des valeurs du peuple lillois qui met en garde ses futurs adversaires.<\/p>\n<h3><strong>Un cri de ralliement en mouvement.<\/strong><\/h3>\n<p>De nombreux dispositifs physiques et digitaux : Annonces de match, exp\u00e9rience in-stadia, communication sur les RS, habillage d\u2019un antre chauff\u00e9 \u00e0 blanc et rouge, assets \u00e9l\u00e9gants d\u2019hospitalit\u00e9\u2026Partout, tout le temps, ils accompagnent le club, les joueurs, les supporters, et le peuple lillois. Ils donnent vie des valeurs scand\u00e9es \u00e0 l\u2019unisson, avec force et assurance.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<h4 class=\"taxonomy-term-distinction\"><span class=\"label\">\ud83c\udfc6 Bronze <\/span>Grand Prix Strat\u00e9gies du sport et de l&#8217;esport 2023<\/h4>\n<h4 class=\"taxonomy-term-distinction\"><span class=\"prize-label\">Cat\u00e9gorie:<\/span>\u00a0DESIGN<\/h4>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;0&#8243; back_color=&#8221;color-wayh&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_use_pixel=&#8221;yes&#8221; shift_y=&#8221;0&#8243; z_index=&#8221;2&#8243; top_divider=&#8221;gradient&#8221; enable_bottom_divider=&#8221;default&#8221; bottom_divider=&#8221;step&#8221; shape_bottom_h_use_pixel=&#8221;true&#8221; 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